There's a new exterior look showing up on the most talked about buildings: warm, rhythmic flutes that wrap a facade like carved stone, with no seams and no grout lines. It's called Soft Stucco, flexible fluted panels, and we're bringing it to Brooklyn. Here's what it is, how it compares to brick and stucco, and the honest answers on fire and availability.
Soft Stucco is a flexible fluted panel, thin, lightweight and bendable, with a deep reeded or rippled texture. It bonds to a prepared exterior wall and forms one continuous, seamless surface. The magic is the flex: it wraps around curves and columns in a single unbroken sweep, something rigid brick, stone, or tile simply can't do.
Straight talk: where fluted panels win, and where the classics still lead:
| Factor | Fluted panels | Brick / Stone | Traditional stucco |
|---|---|---|---|
| Curves & columns | Best: wraps them | Can't | Limited |
| Seamless look | Yes, no joints | Mortar/joint lines | Yes |
| Weight | Lightest | Heaviest | Heavy |
| Install speed | Fast | Slow | Slow (cure) |
| Proven outdoor lifespan | New to market | 75 to 100 yrs | 50 yrs+ |
💡 Best use: fluted panels shine as a feature: a striking entry, storefront, curved elevation, or accent facade. For a full weather beaten elevation that must last a lifetime, brick or stucco may still be the smarter call, and we'll tell you honestly which fits your building.
Yes, the panel material is independently tested to ASTM E84, Class A (flame spread 10, smoke developed 15) by SGS. And we don't stop there: every exterior installation is engineered and permitted for your specific building, because NYC facade code also depends on building height, construction type, and the full wall assembly. Real certificates, real code review, no hand waving.
Not quite: it's new to the market and we're gauging interest right now, with availability expected in the coming months. We won't promise a firm install date until sourcing and code review are done. If you love the look, get on the early interest list so you're first in line at launch.
Fluted facade panels, sold as Soft Stucco, are thin, flexible, lightweight exterior panels with a deep reeded or rippled texture. They bond to a prepared wall and form one continuous surface with no grout lines. Because they flex, they wrap around curves, columns and rounded corners that brick, stone or tile cannot follow. They are a decorative finish, not a structural material.
Fluted panels win on the continuous look, on wrapping curves and columns, on weight and on installation speed. Brick and stone win on proven lifespan, typically 75 to 100 years, and traditional stucco on long term durability. Our recommendation: use fluted panels for a feature wall, an entry, a storefront or a curved elevation, and look at brick or stucco for a full weather exposed elevation that has to last a lifetime.
The panel material is independently tested to ASTM E84 and rated Class A, with a flame spread index of 10 and a smoke developed index of 15, tested by SGS. On top of that, every exterior installation should be engineered and permitted for the specific building, because NYC facade rules also depend on building height, construction type and the full wall assembly.
They are new to the market and we are gathering interest now, with availability expected in the coming months. If you like the look, register your interest and you will hear from us at launch. We do not promise an installation date until sourcing and code review are complete.
Explore the fluted profiles, compare it to traditional materials, and tell us you're interested, no obligation. We'll keep you posted as it launches in Brooklyn, and advise honestly whether it's right for your building.
✨ Explore Soft Stucco 📞 (516) 713-9199